Environmental activists have had to withdraw an advertising campaign after making false claims about the price of wind energy. The adverts, launched in September by Doctor Who star Peter Capaldi, were very visible around London’s transport network. They falsely stated that the price had fallen by 50 per cent over the past two years.
In fact prices have barely altered; the only change has been a 5% cut to subsidies.
A complaint was made by the Global Warming Policy Forum, and the adverts were withdrawn.
It seems that these ads were designed to mislead. They give the impression that existing wind farms have been cutting their prices.
Dr Peiser, director of the GWPF, said that the claims in the Westminster offshore wind campaign are some of the most blatant distortions of the truth that he has seen in pro-wind advertising.
The allegedly lower prices are only related to auction bids in "Contracts for Difference" applying to tentative wind projects in the future: investor speculations on future policy changes.
The adverts were released by a group of companies and organisations including Dong Energy, GE, ScottishPower Renewables, Siemens Gamesa, SSE, Vattenfall, Greenpeace, Marine Conservation Society, and WWF.
Dr. Peiser added: “This campaign is deliberately aimed at MPs, peers and other decision makers. The wind industry and green campaigners owe them a public apology. This is a shameful piece of spin.”
Back to top